Search Engine Marketing
Search Engine Marketing (SEM) Is A Form Of Online Marketing That Involves Promoting Websites By Increasing Their Visibility In Search Engine Results Pages (SERPs) Through Paid Advertising And Optimization Techniques. SEM Encompasses Both Paid Search Advertising, Such As Google Ads Or Bing Ads, And Search Engine Optimization (SEO) Strategies. Paid Search Advertising Involves Creating Ads That Are Displayed On Search Engine Results Pages Based On Specific Keywords Or Phrases That Users Enter Into Search Engines. Advertisers Bid On These Keywords And Pay Each Time A User Clicks On Their Ad, A Model Known As Pay-Per-Click (PPC) Advertising.
Search Engines Use Complicated Algorithms To Ensure The Most Relevant Results Are Returned For Each Search, Including Location And Other Available Information.
